Paul Greenberg

Company: The 56 Group, LLC
Position: Managing Principal
Region: EMEA
LinkedIn: http://www.linkedin.com/in/pgreenbe
Website: http://the56group.typepad.com/


In addition to being the author of the best-selling CRM at the Speed of Light, now in 4 editions and 9 languages, Paul Greenberg is President of The 56 Group, LLC, a consulting firm, focused on CRM and Social CRM strategic services. He is a founding partner of BPT Partners, a training and consulting venture composed of a number of CRM luminaries.

His book, CRM at the Speed of Light: Social CRM Strategy, Tools, and Techniques for Engaging Your Customers, now in its fourth edition, is in 9 languages and been called “the bible of the CRM industry”. It has been used by more than 70 universities as a primary text. 

Paul is the Executive Vice President of the CRM Association. He currently is the Chairman of the Board of Advisors of the University of Toronto’s Rotman School of Management CRM Centre of Excellence. He has been a Board of Advisors member of the Baylor University MBA Program for CRM majors, and the co-chairman of Rutgers University’s CRM Research Center.

Paul has developed strategies and helped define CRM and social CRM products for all the major vendors in CRM and in social media. He has developed broad CRM strategies and programs for a significant number of larger enterprises and worked with them from inception of the idea of a CRM strategy through vendor selection when needed. 

Paul is considered a thought leader in CRM, having been published in numerous industry and business publications over the years. He was elected to CRM magazine’s CRM Hall of Fame in 2010 – the first non-vendor related thought leader in its history.

He is known particularly for his work on using social media, such as blogs, podcasts and wikis and social networks in CRM as tools for customer collaboration. His blog, PGreenblog (the56group.typepad.com) has been #1 rated by multiple groups from 2005-10. He now also writes the CRM blog for high profile technology media property, ZDNET (http://blogs.zdnet.com/crm)