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Position: Vice President, CRM & Social CRM, EMEA
Laurence Buchanan’s credentials speak for themselves. With a decade of experience at SAP, where he was Vice President for SAP CRM, he is a recognised authority and evangelist on CRM, Social CRM and customer experience transformation. He has spent over 12 years working in the CRM market, both as a sales and marketing leader and as a CRM subject matter expert.
Laurence heads up CRM and Social CRM within the UK for Capgemini (Technology Services). In his current role Laurence is responsible for Capgemini's CRM & SCRM go-to-market strategy and business development across all packaged vendors and industries. He is passionate about helping clients articulate their customer-centric vision and strategy, and enabling that through the smart use of technology.
Laurence holds a masters degree in Modern History from the University of Oxford. He writes regularly on Social CRM at The Customer Revolution and is a member of the CRM advisory board at the Rotman Centre for CRM excellence in Toronto.