Discussion

CRM Idol Community Forum
CRMIdol: what audience is it best suited for?
by cvancourt 26 September 2011, 08:21 PM

The CRMIdol contest is a great opportunity for many of us smaller software companies to get exposure. 

It has been an invaluable experience for our firm and we are sincerely amazed and appreciative for the efforts the judges have put into the contest.  Many thanks!

But....Who does the information provided by the contest best serve?  It is certainly a good place for other influencers to learn about new firms, but Is it a good place for software purchasers to find and evaluate software? 

I do not think that it is or that it realistically could be a good source for providing the information required by responsible software purchasers because of the sheer amount of time that it would take to complete the detailed analysis required of each product.

In the spirit of the contest trying to get exposure for firms that otherwise would not get exposure, I also believe that consideration should be given to limiting how much capital contest entrants have raised…I mean really, do firms that have raised millions really need the exposure with  influencers? For instance, I am pretty confident that Mr. Paul Greenberg and every other influencer out there have already heard of GetSatisfaction.

Check out my video where I chime in on this topic and be sure to chime in with your own opinion.  I can’t be the only one willing to have real and constructive discourse on these topics.  

http://www.youtube.com/watch?v=sx67tG9JatQ

 

Chuck